Wilson Sporting Goods and Softball Canada Announce Partnership

Wilson Sporting Goods and Softball Canada Announce Partnership

16 February 2024 Cassidy Burton

Ottawa, Ont. – Softball Canada and Wilson Sporting Goods proudly announce a dynamic one-year partnership aimed at supporting Softball Canada’s Umpiring and National Team programs. This partnership harnesses Wilson’s cutting-edge products offering to enhance athlete and umpire performance, reaffirming both organizations’ dedication to advancing softball in Canada.

Under terms of the partnership, Wilson becomes Softball Canada’s Official Umpire Equipment Supplier and a sponsor of Softball Canada's Men’s Fast Pitch and Men's and Women’s Slo-Pitch Border Battle teams. EvoShield, an associated brand, also joins as a sponsor of Softball Canada’s National Teams.

“Softball Canada is thrilled to partner with Wilson Sporting Goods. As Softball Canada continues to strive for excellence both on and off the field, this partnership will play a pivotal role in elevating our sport to new heights. Softball Canada is confident that our athletes and umpires will benefit greatly, further solidifying our position as a world leader in softball.” – Mike Branchaud – Chief Executive Officer of Softball Canada

Canada is currently ranked 3rd in the WBSC Men’s World Rankings and are heading into this season after winning silver at the 2022 WBSC Men’s Softball World Cup. The 2024 season will see them compete in the WBSC World Cup Group Stage in Prince Albert, Sask. (July 10-14). The Men’s and Women’s Border Battle teams will compete in their annual competition against Team USA in Oklahoma City, Okla (July 24-28).

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