Softball Canada has developed and maintained an association website since 1997 and underwent a full rebrand in 2017. The website has and will continue to be managed by national office staff through a Content Management System (CMS), which allows for flexibility and efficiency as the organization evolves over time.
The current iteration of the Softball Canada website was launched in 2014, with a rebrand and visual refresh completed in 2017. Softball Canada is looking to capitalize on the sport’s popularity over the next few years with an anticipated increase in visibility at the international level through the LA28 Olympic Summer Games qualification process.
External Upgrade
Softball Canada is looking to improve the visual look, tools and functionality of the website to develop connections with its members and the public. Building on content from the current website, the association is looking to increase traffic and further engage users through interactive tools while providing a hub for information related to the sport of softball in Canada.
Internal Upgrade
As part of the project, the association is looking to enhance its website management tools with an improved Content Management System, event/league/roster management tools, and other database components to help improve the association’s operations. The new system will allow Softball Canada to engage with different stakeholder groups (through permissions) to manage and update content related to their programs and initiatives directly through the association website.
In order to accomplish these goals, Softball Canada is requesting proposals from marketing and communication firms who believe they can produce and deliver a product and services that meet or exceed the needs outlined in this RFP.
